Have you taken into account the fear factor? Maybe the fear factor has reduced. A balance of the fear and the risk. Stephen Reicher - All evidence suggests introducing fear is counterproductive. What does work - Be careful, be specific and be realistic in order to mitigate behaviour. Perception of risk – people won’t comply if they don’t think there is a risk. Need clear messaging. English pubs re-opened. Communication that it was our patriotic duty to go to the pub. We need clear messaging about risks.
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