SG should use a communications strategy that encourages a collective approach to overcoming the virus. It should focus on positive contribution and celebrate the majority of people who are complying and explain the sacrifices people are making for the collective good eg. supermarket workers; social care workers; NHS staff etc. The strategy should not focus on blame as people less likely to comply are more likely to be vulnerable.
This content is created by the open source Your Priorities citizen engagement platform designed by the non profit Citizens Foundation