Decide on what platform to use

Decide on what platform to use

Levers for tackling public health communications exacerbated by the pandemic. We need to think about how we evaluate communicating - ask people how they feel about it - use indicators - Don't just use loads of platforms - target it. You need to understand the platform so you can make appropriate content - work with stakeholders, young people etc. How do you reach different audiences? - Gets harder as people access info on different channels - not a lot of research in to effectiveness of Gov Communications - need a good understanding of audiences Achieve credibility within platforms don't just view them as yet another broadcast platform.


The style of public communication is important. People need to feel engaged, not spoken to.

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