Reduce barriers local media as a innovation to improve trust

Reduce barriers local media as a innovation to improve trust

Using local media who already knows how best to engage. With such increased use of media for public information as well as video technology during COVID 19 there is an opportunity to provide helpful and valued public information from the Scottish Parliament into different communities to help improve trust. This could be achieved with specialist groups representing protected characteristics, or non profit organisations that can engage with low income local regions.

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anyone

Local media can indeed know local people better, can focus on local issues and present in a way that stirs local interest.

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