Local Media to engage communities

Local Media to engage communities

Using local media who already knows how best to engage. With such increased use of media for public information as well as video technology during COVID 19 there is an opportunity within the existing resources to enhance the positivity and perception of the Scottish Parliament in different communities to help improve participation. This could be achieved with specialist groups representing protected characteristics, or non profit organisations that can engage with low income local regions. "Look at local media and the role they play on reaching out to local communities. Reach the issues and topics people like to talk about and care about it. EG Serbia: whenever committees do an inquiry they go to the local community and 3rd sector AND the local media: in order to prepare before the visit and involve the local community in the inquiry" - Cristina Leston Bandeira - Session 11

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